Komsomolskaya Pravda in the UK and Ireland

Russian biggest tabloid newspaper Komsomolskaya Pravda is starting to publishing its UK and Irish editions. Old notorious soviet broadsheet,in the post-socialism years Komsomolskaya Pravda has successfully managed toconvert itself from the propaganda organ of Young-Communists-Organisation into
by far the most popular Russian full-colour tabloid with readership over 25,000,000.

Starting UK edition of Komsomolskaya Pravda is a reflection of the rapid growth in numbers and affluence of Russian expatriates in the UK. According toour assessments there are now over 800,000Russian
native speakers permanently based in the UK.

50% of them have the on income of over UKP 45K+ p.a. Russians have the highest concentration of "high-net" individuals ammongst other ethnic groups in London. This is a very fruitful but unploughed market for UK & Ireland advertisers.

UK READERSHIP - currently estimated between 20000and 30000. The circulations is 10000copies in the UK and 5000copies in the Ireland.

PUBLISHING INTERVAL - weekly,every wednesday.

DISTRIBUTION - UK,Ireland,Northern Ireland (over 350East- European and Russian shops). Through outlets such as EASON News Wholesaler,on boards of Aeroflot,Belavia,Polyot and Air Baltic flights. East-European Embassies and Consulates and many more other outlets.

EDITORIAL CONTENT - Komsomolskaya Pravda UK will have their own independent Editorial Team based in London with its own independent Editorial Policy.

MECHANICAL DATA - Komsomolskaya Pravda is tabloid-format newspaper. The number of pages produced per issue is 48-56.